The SportBusiness Podcast31 Okt 2025

Platform wars: The third era of private equity investment in sport

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Frank Dunne joins the podcast to discuss key points from SportBusiness’ latest in-depth industry report, Platform Wars: The Third Era of Private Equity Investment in Sport, which tackles the question: Is sport delivering the returns that investors expect?

Matthew Williams lends his insight into the NFL’s latest forays in the fashion industry, through sponsorship and licensing deals with popular brands Lululemon and Abercrombie & Fitch. And Maria Kholodova offers sharp analysis of the NBA’s landmark media rights deals which have had a knock-on effect on international rights sales.

Plus, a look ahead to Fubo’s upcoming financial results as Disney completes its acquisition, and a nod to record World Series ratings in Canada, where the Blue Jays are looking to win their first crown since 1993.

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Host: Catherine Davies

Contributors: Frank Dunne, Matthew Williams, Maria Kholodova

Editor: Lumi Lehmuskallio

Sources:

1. Platform Wars: The Third Era of Private Equity Investment in Sport

Special offer: We are offering the precursor to this report, Selling the Future? Private Equity’s Role in Sport (2023), at no additional cost for purchases completed before 31st December 2025!

2. Lululemon furthers sports ambitions with NFL

3. Abercrombie deal boosts NFL’s ‘fashion vertical’

4. Sky Italia bolsters NBA offering for new season

5. DAZN Spain adds to basketball rights with NBA

6. Fubo, Disney close Hulu+ Live TV merger

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