Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

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Try it now: ⁠https://www.arcads.ai/?comet_custom=appmasters

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(982)

Mobile App Market Insights to Help You Succeed in 2022

Mobile App Market Insights to Help You Succeed in 2022

To help brands and publishers thrive in today’s mobile-first economy, we are excited to share data.ai's new State of Mobile 2022 Report. This report includes the insights you need to know to succeed in 2022. Featuring market trends, industry insights, best practices and top charts spanning 17 industries and 30 markets in an interactive format, to dive even deeper into the data. Discover: - How to decode the secrets to success in the rapidly growing mobile gaming market - Where Gen Z, Millennials and Baby Boomers are opening their mobile wallets - How to capitalize on the 4.8 daily hours spent on mobile and grow your top line - Which apps and games top the charts over 30 markets across the Americas, Europe and Asia-Pacific are winning consumers data.ai: https://www.data.ai/ Connect with Gabrielle Bikker: https://www.linkedin.com/in/gabrielle-bikker-2544845b/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

28 Feb 202232min

How to Find Low Competition Keywords That Convert

How to Find Low Competition Keywords That Convert

Discover an app store optimization tool that I use to find low competition keywords that have high conversion rates. We will be reviewing ASOMobile and how this ASO tool allows us to do keyword research and find high converting keywords that have low competition. Learn more about ASOMobile.net: https://bit.ly/3LGIeOf Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

23 Feb 202216min

High Growth as Free App or High Margin as Subscription App

High Growth as Free App or High Margin as Subscription App

In part 2 of the YouTube live stream with Alon Waller, you will discover whether you should go after lots of downloads as a completely free app or should you do a subscription app with high margins? Also, we talk about our early results of A/B testing screenshots on iOS, when subscriptions do NOT work, and what is a good page view to installs conversion rate? App Audits: https://apps.apple.com/us/app/charging-play-sorrylowbattery/id1579537920 https://apps.apple.com/us/app/math-tutor-by-intellecquity/id1090646095 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

22 Feb 202227min

How to Value Your App Business

How to Value Your App Business

In this live stream, you will discover what determines the value of your business, when is the right time to sell your app, and what platform you should use (Flippa vs Buyer vs Broker). Today's guest has helped over 100 developers to liquidate their assets and focus on their passion - making more apps. Over the past 4 years, they've been buying successful apps, in both App Store and Google Play platforms. Learn more: https://www.bluethrone.io/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

21 Feb 202253min

Should You Make a Wordle Clone? (And How One Wordle App is Making $50K a Month)

Should You Make a Wordle Clone? (And How One Wordle App is Making $50K a Month)

Due to the success of the Wordle game by Josh Wardle, the app store has been going crazy with Wordle clones. But the two existing "wordle" apps with different gameplays are the ones really benefiting from Josh's Wordle. So... should you create a clone? Answer is maybe. Also, you will discover a Wordle game that I found that is not only paid but generating $50K a month! You can watch this video: https://youtu.be/cA4S3dvsEYM Check out our sponsor, SearchAds.com: https://searchads.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

16 Feb 202212min

Renaming Your App for App Store Optimization

Renaming Your App for App Store Optimization

In part 2 of our live stream with Maxwell Kelly, you will discover when you should rename your app, how to run Apple Search Ads for paid apps, and more. App Audits: https://apps.apple.com/us/app/crystaleyes/id1531674760 https://apps.apple.com/app/apple-store/id964565026 Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

15 Feb 202228min

TikTok Marketing as an Indie Developer

TikTok Marketing as an Indie Developer

Discover the TikTok and overall app marketing strategies that are working for today's indie developer. Today's guest has an inspirational story. He is an ex-college soccer player now disabled man that taught himself how to code and built his very first app to serve his own needs. Check out Max's apps: https://apps.apple.com/developer/maxwell-kelly/id1491545117 Connect with Maxwell: https://www.linkedin.com/in/maxwwell-kelly-992378171/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Want to boost your mobile app’s search visibility on Google Play & App Store? Find hundreds of the most relevant and popular keywords for your app in 1 minute and сreate effective metadata with ASOMobile. Check them out at asomobile.net App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

14 Feb 202240min

The Simplest Apple Search Ads Advanced Campaign to Manage and Scale

The Simplest Apple Search Ads Advanced Campaign to Manage and Scale

Want to get a scalable Apple Search Ads campaign up and running without having to manage multiple campaigns? Are you finding that your primary keyword target does NOT have much search traffic? In this video, you will discover how to set-up and manage a simple Apple Search Ads campaign and discover new keywords that you might never have considered. You can watch this video: https://www.youtube.com/watch?v=NAFrpHQtv7c Check out our sponsor, SearchAds.com: https://searchads.com/ Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. App acquisition startup Bluethrone has bought mobile apps from more than 100 developers- from US, Italy, and Russia to Pakistan, Vietnam and India. These developers made an exit, left financial stress in the past, and moved on to their next big project. Go to Bluethrone.io to apply for an exit! Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

9 Feb 202212min

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