Top 5 App Monetization Trends You Can’t Ignore for 2026

Top 5 App Monetization Trends You Can’t Ignore for 2026

Struggling to grow your app’s revenue in 2025?

In this episode, we break down the Top 5 App Monetization Trends you can’t afford to ignore this year, backed by real data and growth insights.

We’re joined by Daphne Tideman, Growth Consultant, author, and former Head of Growth at Heights, where she helped 10x their subscriber base in just 18 months. Daphne reveals what'll really drive app growth in 2026, from premium pricing and smarter packaging to hybrid monetization models and beyond.

If you’re stuck or searching for new ways to monetize your app, this is a must-watch episode that shows exactly what’s working right now.

You will discover:

✅ The 5 biggest monetization trends shaping the app industry in 2026

✅ Why premium pricing is the new normal (and users are okay with it)

✅ How smart pricing & packaging boost conversions and ARPU

✅ Why app-to-web checkout is becoming a growth weapon

Learn More:

Connect with Daphne:

https://growthwaves.substack.com/

https://daphnetideman.com/

You can also watch this video here: https://www.youtube.com/live/0WESZA_fj_A

Something exciting is brewing at AppsFlyer - their first Fall Release is almost here!We’d love to tell you more... but you’ll have to register for the November 18 online event to find out what’s shaping the future of marketing. 👀 https://shorturl.at/gmZog

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
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Twitter: ⁠@App Masters
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Facebook: ⁠App Masters⁠

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Episoder(983)

750: Google Play ASO for Casual Games with Ronak Suvagiya

750: Google Play ASO for Casual Games with Ronak Suvagiya

Coming up is a coaching call with a developer of casual games. You will discover how to properly reskin games for ASO, how to optimize your bundle name and other ASO tricks that you should start testing. Ronak Suvagiya is an indie app developer and creator of Color Race.

24 Sep 201918min

How Often Should I Update Keywords for ASO?

How Often Should I Update Keywords for ASO?

Thomas Kriebernegg, CEO & Co-Founder at App Radar, shares his number 1 ASO tip by answering how often should we do ASO.

19 Sep 20191min

749: Fyber President, Offer Yehudai on Mobile Game Monetization

749: Fyber President, Offer Yehudai on Mobile Game Monetization

Today's guest is the President of Fyber. You're about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber. Offer Yehudai is the President of Fyber.

17 Sep 201936min

10X Organic Downloads with App Store Optimization (ASO)

10X Organic Downloads with App Store Optimization (ASO)

What kind of keywords and traffic scores should you be going for to increase your downloads? What do all these data translate to? Let's find out how to 10x organic downloads using ASO.

12 Sep 20197min

748: Licensing, ASO & Ad Monetization with David Cremades

748: Licensing, ASO & Ad Monetization with David Cremades

Today's guest is the CMO at From the Bench, a company that has over 60M downloads and 100,000's of DAUs. You are about to discover how to get licenses from the biggest sports leagues, why mid-size influencers are the most effective and lastly how to optimize your ads for maximum revenue. David Cremades is the CMO at From the Bench.

10 Sep 201944min

How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

How to Optimize Growth Funnel (Case Study 2X Revenue Growth)

Jordan Bryant of Chamber DS shows us how he's 2X revenues for an app optimizing the growth funnel. You will discover why so many app publishers fail to succeed and the exact process he used to fix the leaky bucket. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=EOBzq_E04Is

5 Sep 201912min

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

747: Phase 10 Creator, Ken Johnson, Shares How to Generate Winning Game Ideas

Today's guest is the creator of the popular Phase 10 card game also available in app form. You will discover how he comes up with game ideas, how his new mobile platform allows you to get more referrals for your app and what's the best way to ask users to refer their friends. Ken Johnson is the Founder and CEO at WildFire

3 Sep 201933min

746: How to Grow Downloads Targeting Your Ideal Users

746: How to Grow Downloads Targeting Your Ideal Users

There is no one formula for success, but there is a surefire way to fail and that is to go too wide, too soon. In this episode, you will hear a coaching call I had with the founder of a social commerce app called Shara. You will discover to grow downloads by figuring out and targeting your ideal user. I think it's an important topic to cover so please let me know what you think on Twitter, @stevepyoung.

27 Aug 201915min

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