I watched 300 TV ads: Here’s how they nudge you
I spent four hours watching 300 ads back to back. Today, I reveal how they use psychological principles to persuade you. Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
2 Des 202446min
The Psychology Behind a Perfect (SaaS) Website
The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode o...
25 Nov 202422min
Can I create a viral YouTube video?
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out. Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb ...
18 Nov 202428min
I shrunk Britain’s #1 bread. Did anyone notice?
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...
11 Nov 202422min
Can I persuade 20 strangers to listen to Nudge?
Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...
4 Nov 202431min
Lessons from the longest study on human happiness
What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...
28 Okt 202432min
Is the “godfather of influence” still relevant?
Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate wh...
21 Okt 202439min
Did Nintendo Brain Training make me smarter?
I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on N...
14 Okt 202437min
