The Daily Stoic5 Nov 2025

Persuasion Expert: "You Can Manipulate Yourself Into Doing Hard Things" | Jay Heinrichs (PT. 1)

You’re not lazy, you’re just losing the debate in your own head. In today’s episode, Ryan talks with Jay Heinrichs, bestselling author of Thank You for Arguing and one of the world’s leading experts on rhetoric and persuasion. Jay has spent decades studying how we influence others, but in this conversation, he flips that lens inward to show how we can use the same tools to influence ourselves.

Ryan and Jay talk about the fascinating overlap between Stoicism and rhetoric, how Marcus Aurelius used rhetoric to his advantage, and why self-persuasion might actually be more powerful than raw willpower. They discuss the rhetorical tricks Jay used on himself and what the best tools are for getting unstuck.

Jay Heinrichs is a New York Times bestselling author of Thank You For Arguing and is a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory. Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. He has overseen the remake and staff recruiting of more than a dozen magazines.

Pick up a copy of Jay’s latest book Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life

Follow Jay on Instagram @JayHeinrichs and check out more of his work at www.jayheinrichs.com

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