Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions
The CMO Podcast5 Nov 2025

Erin Newkirk (Former Caribou Coffee) | Building Brands (and Teams) That Spark Chain Reactions

If you live in Minnesota, you know there are two things that keep you going through the long winters: a good pair of boots, and a great cup of coffee. For years, that coffee often came from Caribou, where Jim's guest this week, Erin Newkirk, most recently served as Chief Brand & Marketing Officer, helping guide a beloved global coffeehouse with more than 850 locations across 11 countries. Erin left Caribou coffee shortly after we recorded this show to start her own training & coaching company.

Erin’s story stretches far beyond coffee. Her career spans Fortune 500s, startups, coaching, and everything in between, always with the same ambition: to build brands, businesses, and breakthroughs that spark movements people can feel. She began her career at the test-prep company Kaplan, earned her MBA from Indiana University’s Kelley School of Business, and honed her brand chops at General Mills, shaping icons like Cheerios and Pillsbury. Then she leapt into entrepreneurship, founding Red Stamp, a mobile-first lifestyle brand that reimagined personal connection and scaled to millions before it was acquired.

Today, Erin brings that same energy to her work as an advisor and board member. partnering with founders, executives, and mission-driven ventures including ModernWell, Omnia Fishing, and TurnSignl, an award-winning service providing 24/7 real-time legal assistance.

Recorded in person at the Best Buy Studios in Minneapolis, here is Jim's conversation with the leader who believes in grounding herself each day—and helping others grow along the way.

---

This week's episode is brought to you by Best Buy Ads.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(417)

David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath

David Kidder & Christina Wallace (Bionic) | What David Can Teach Goliath

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina publish...

14 Aug 201955min

Michelle Peluso (IBM) | Agility Is Key

Michelle Peluso (IBM) | Agility Is Key

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some m...

7 Aug 20191h

Tim Armstrong (DTX) | A Personal Mission Statement

Tim Armstrong (DTX) | A Personal Mission Statement

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales...

31 Jul 201957min

Alicia Tillman (SAP) | The Value of Working with Allies

Alicia Tillman (SAP) | The Value of Working with Allies

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of...

24 Jul 201954min

Roel De Vries (Nissan) | An Industry Without Competition Will Die

Roel De Vries (Nissan) | An Industry Without Competition Will Die

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications,...

17 Jul 201954min

Lorraine Barber-Miller (ADP) | B2B with Purpose

Lorraine Barber-Miller (ADP) | B2B with Purpose

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder...

10 Jul 201953min

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon (Shell) | Family Fuels Marketing

Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he se...

3 Jul 201944min

Ann Lewnes (Adobe) | Giving Creativity Purpose

Ann Lewnes (Adobe) | Giving Creativity Purpose

Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Ad...

26 Jun 201946min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengesnakk
utbytte
okonomiamatorene
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
liberal-halvtime
stormkast-med-valebrokk-stordalen
lederpodden
rss-politisk-preik
rss-markedspuls-2
lederskap-nhhs-podkast-om-ledelse