The Business of Email: How Substack Changed Everything

The Business of Email: How Substack Changed Everything

You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge. In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she earns income through paid subscriptions and brand partnerships on Substack. Colin, Samir and Rachel break down how email newsletters became one of the most powerful tools in the creator economy and why Substack’s model of direct audience ownership is changing how writers, journalists, and creators make a living. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(392)

Why Sam Altman Spent $100M on 10,000 Viewers

Why Sam Altman Spent $100M on 10,000 Viewers

OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, m...

15 Apr 45min

3 Trends Reshaping the Creator Economy in 2026

3 Trends Reshaping the Creator Economy in 2026

The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turn...

1 Apr 42min

YouTube, Meta and the case of the Infinite Scroll

YouTube, Meta and the case of the Infinite Scroll

Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury foun...

26 Mar 28min

He Built an AI Podcast and It Became the #1 Show.

He Built an AI Podcast and It Became the #1 Show.

This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No p...

18 Mar 47min

Who Is Actually Making Money in the Creator Economy?

Who Is Actually Making Money in the Creator Economy?

COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $...

11 Mar 41min

How Markiplier’s $50M Movie Changed Hollywood Forever

How Markiplier’s $50M Movie Changed Hollywood Forever

Breaking down the success of Markiplier's indie-horror film "Iron Lung" and what it means for creators and Hollywood. Learn more about your ad choices. Visit megaphone.fm/adchoices

26 Feb 38min

AI Slop and the End of the 'Human' Internet

AI Slop and the End of the 'Human' Internet

In this episode, we dive into the "Abundance Era," a major shift where the supply of content has far outpaced human demand. We explore the rise of "AI slop" flooding our feeds, from 2 billion-view mon...

18 Feb 42min

Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers

Inside Jordan Matter’s Netflix Deal, and what it signals for YouTubers

Netflix just signed a major talent deal with Jordan Matter and his daughter, Salish, it's the next big step in the YouTube to Netflix Pipeline. In this episode, we break down what this deal actually...

4 Feb 39min

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