Why Sam Altman Spent $100M on 10,000 Viewers

Why Sam Altman Spent $100M on 10,000 Viewers

OpenAI just dropped $100M+ to buy a tech podcast that's only been around for 16 months. On the surface, it makes no sense. But when you look closer, this deal tells you everything about where media, marketing, and the creator economy are headed. We break down why Sam Altman called TPBN's founders "genius marketers," why storytelling is becoming the most valuable skill in tech, why live content is having a massive moment, and what this means if you're a creator building something right now. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(395)

Why every creator is making a show

Why every creator is making a show

Our thoughts from Brandcast and Google I/O. Learn more about your ad choices. Visit megaphone.fm/adchoices

20 Mai 34min

Mark Rober's $60 Million Dollar Experiment

Mark Rober's $60 Million Dollar Experiment

Today on The Colin and Samir Show we’re joined by Mark Rober, the former NASA engineer turned YouTube’s most prolific scientist, along with his Chief Content Officer, Scott Lewers. In this episode we ...

13 Mai 1h 17min

Yes Theory and the Art of Making People Care

Yes Theory and the Art of Making People Care

Most of the internet runs on negativity. But Yes Theory built a massive audience doing the opposite. They’re a group of filmmakers known for traveling the world, meeting strangers, and living by one...

22 Apr 1h 30min

3 Trends Reshaping the Creator Economy in 2026

3 Trends Reshaping the Creator Economy in 2026

The first three months of 2026 revealed where the creator economy is actually headed. We broke down the three trends that defined the quarter: the livestreaming explosion and the clipping economy turn...

1 Apr 43min

YouTube, Meta and the case of the Infinite Scroll

YouTube, Meta and the case of the Infinite Scroll

Apply to Press Publish LA - ⁠presspublish.la For years, platforms have operated under one assumption: They aren’t responsible for what happens on their apps. This case challenges that. A jury foun...

26 Mar 28min

He Built an AI Podcast and It Became the #1 Show.

He Built an AI Podcast and It Became the #1 Show.

This episode isn’t about AI tools. It’s about what happens when content makes itself. Adam (levy.eth) built a fully automated, AI-generated podcast about the Epstein Files. No hosts. No studio. No p...

18 Mar 48min

Who Is Actually Making Money in the Creator Economy?

Who Is Actually Making Money in the Creator Economy?

COME TO PRESS PUBLISH LA: http://presspublish.la/ The creator economy is projected to reach $43 billion in ad spend this year. But a recent survey found that nearly half of creators make less than $...

11 Mar 42min

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