The Business of Email: How Substack Changed Everything

The Business of Email: How Substack Changed Everything

You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge. In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she earns income through paid subscriptions and brand partnerships on Substack. Colin, Samir and Rachel break down how email newsletters became one of the most powerful tools in the creator economy and why Substack’s model of direct audience ownership is changing how writers, journalists, and creators make a living. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(391)

Is MrBeast still the most creative person on YouTube?

Is MrBeast still the most creative person on YouTube?

On this episode of Creator Support, we're answering questions about MrBeast's creativity, what we look for when hiring and how young is too young to have a YouTube channel. Learn more about your ad ch...

13 Apr 202347min

Life after Nelk (ft. Jesse Sebastiani)

Life after Nelk (ft. Jesse Sebastiani)

Today on the podcast, we're interviewing Jesse Sebastiani about life after Nelk, how he got started on YouTube, and his new company, Sunday. Learn more about your ad choices. Visit megaphone.fm/adcho...

10 Apr 202355min

Is AI going to destroy YouTube?

Is AI going to destroy YouTube?

Today on the show, we talk about AI tools on YouTube, the value of scarcity and reflect on publishing our first main channel video. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 Apr 202348min

The Copy and Paste Culture of YouTube (ft. Austin Kleon)

The Copy and Paste Culture of YouTube (ft. Austin Kleon)

Plagiarism has become a big problem on YouTube. On today's episode of the show, we talk to Austin Kleon, the author of "Steal like an Artist." Follow Austin Kleon → https://twitter.com/austinkleon Lea...

3 Apr 202324min

Our thoughts on the TikTok Ban

Our thoughts on the TikTok Ban

Today on the show, we're talking about the TikTok ban, whether or not you should pay for Meta verified and advice on making content about your business. Watch the show on YouTube. Learn more about y...

30 Mar 202344min

When is it too late to become a YouTuber?

When is it too late to become a YouTuber?

Today we discuss when to bring on a manager, what happened to creators working with FTX and how to hire editors who care as much about your videos as you do. Watch the episode on YouTube. Learn more a...

23 Mar 202333min

Why YouTubers were better in 2017

Why YouTubers were better in 2017

To enter to win a consulting session with Hayden Hiller-Smith, fill out this form. Today on the show, we talk about splitting channel revenue with a business partner, give advice for creators who make...

16 Mar 202346min

How Kai Cenat became the King of Twitch

How Kai Cenat became the King of Twitch

To enter to win a consulting session with Hayden Hiller-Smith, fill out this form. Today on the show, we're talking about the rise of Kai Cenat, Emma Chamberlain's new podcast, whether or not to delet...

9 Mar 202347min

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