The Business of Email: How Substack Changed Everything

The Business of Email: How Substack Changed Everything

You probably don’t think of your inbox as part of the creator economy, but email is a big business, and Substack is leading the charge. In this episode, Colin and Samir sit down with Rachel Karten, writer of the Substack newsletter Link in Bio, which covers the world of social media and has grown to more than 105,000 subscribers. Rachel left her role at Bon Appétit to build her own business as an independent creator, and today she earns income through paid subscriptions and brand partnerships on Substack. Colin, Samir and Rachel break down how email newsletters became one of the most powerful tools in the creator economy and why Substack’s model of direct audience ownership is changing how writers, journalists, and creators make a living. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(391)

How to build a podcast on YouTube [Creator Support]

How to build a podcast on YouTube [Creator Support]

This is part two of our two-part series with Nick Martell and Jack Kramer...in the first episode you heard how they built Snacks Daily, their wildly successful newsletter and podcast. In part two, you...

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Why our show is changing [Creator Support]

Why our show is changing [Creator Support]

In this episode, we’re covering why we joined the LinkedIn Podcast Network, if creators should have standardized fees, and whether or not a YouTuber’s employees should be able to post their own conten...

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How Nick Martell & Jack Kramer built Snacks Daily and then, The Best One Yet

How Nick Martell & Jack Kramer built Snacks Daily and then, The Best One Yet

Nick Martell and Jack Kramer met in college in Middlebury, Vermont -- they became fast friends and eventually business partners -- launching a business newsletter called Market Snacks that eventually ...

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How much do YouTuber employees make? [Creator Support]

How much do YouTuber employees make? [Creator Support]

On this episode of The Colin and Samir Show we're answering questions from creators in what we call Creator Support. The questions today include how much do the employees of YouTubers make, how to han...

9 Jun 202242min

How Ryan Trahan Changed YouTube with a Penny

How Ryan Trahan Changed YouTube with a Penny

Ryan Trahan is a YouTuber who's "Penny Series" has found him massive success. In the series he's relied on his entrepreneurial mind to turn one penny into $1000, a house, and now he'll be doing it for...

6 Jun 202247min

Does Consistency Matter on YouTube Anymore? [Creator Support]

Does Consistency Matter on YouTube Anymore? [Creator Support]

Today we're talking about different storytelling formats, how to hire, how much to charge for a brand deal, and long-form vs short form content. We also dive into the latest news from the creator econ...

2 Jun 202237min

How Michelle Khare Became the Most Badass Human on YouTube

How Michelle Khare Became the Most Badass Human on YouTube

Michelle Khare is a YouTuber and former professional cyclist with over 2 million subscribers. She is best known for her series Challenge Accepted where she attempts some of the most grueling professio...

31 Mai 20221h 21min

What does a recession mean for Creators? [Creator Support]

What does a recession mean for Creators? [Creator Support]

In today's episode, we're answering your questions about how creators will be impacted by the pandemic, how to negotiate rates, and our thoughts on YouTube's latest feature.  Learn more about your ad ...

27 Mai 202230min

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