Redefining Golf: How Eastside Golf Changed the Game

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Positive change happens when bold ideas meet timeless traditions.

In Season 6 Episode 5 (Ep 127) of What Dewey Do?,Eastside Golf co-founder Earl Cooper joins the show to talk about redefining golf for a new generation. He shares how the brand grew from a passion project into a cultural movement and why representation matters on and off the course

You’ll hear honest reflections on the cost of success and the mindset needed to thrive on and off the field. They also unpack the business of authenticity, the stigma around country club dress codes, and the power of betting on yourself both in entrepreneurship and investing.

Tune in to the full episode and hear how changing the game can lead to financial wins and generational impact.

Quotes:

- Dewey Steffen: "Success doesn’t just happen. Whether you’re building a brand or perfecting your swing, passion and hard work are the real game changers."

- Earl Cooper: "Don’t settle for a taste of success. Make it a lifestyle. Fall in love with the work and stay consistent.”

- Earl Cooper: "You need a plan that outlives you — something written down that carries your vision even when you're not in the room."

Earl Cooper is the co-founder of Eastside Golf, a lifestyle golf brand breaking barriers and reshaping culture in the game. A proud Morehouse College graduate and National Championship winner, Earl blends athletic excellence with entrepreneurial vision. As a PGA Professional, he's made history as the first African American golf pro at both Detroit Golf Club and Wilmington Country Club. Golf Digest has recognized him as one of the best young teachers in America. Earl's mission through Eastside Golf is to make the sport more inclusive, authentic, and accessible for the next generation.

Website: https://eastsidegolf.com/

Instagram: https://www.instagram.com/eastsidegolf/

Facebook: https://www.facebook.com/earl.cooper1/

https://www.facebook.com/EastsideGolf/

X: https://eastsidegolf.com/

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Thanks for watching! What Dewey Do? is a podcast by Great Lakes Wealth (www.greatlakeswealth.us) and executively produced by Evry Media (https://www.evry.media.com) and Broadcast Your Authority (https://www.BroadcastYourAuthority.com). Great Lakes Wealth, LLC is a registered investment advisor. The information provided is solely for informational purposes. Advisory services are only offered to clients or prospective clients where Great Lakes Wealth and its representatives are properly licensed or exempt from licensure. No advice may be rendered without a service agreement in place. Securities offered through Purshe Kaplan Sterling Investments, Member FINRA/SIPC Headquartered at 80 State Street, Albany, NY 12207.

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