Which RFPs Should You Respond To?
David brings up one of Blair's favorite topics: how they keep themselves and their clients from being trapped by requests for proposal. LINKS 2Bobs episode 70, "The Only New Business Indicator That...
20 Nov 201930min
A Podcast After-Action Review
Blair and David share what they have learned as they have recorded 2Bobs podcast episodes for almost 4 years - what has worked well, what has been challenging, and what they would recommend to those a...
6 Nov 201931min
Common Traits of Success
Blair and David consider the hundreds of firms they have each worked with over the years to identify the characteristics of highest performing firms and what they have seen agency principals do to suc...
23 Okt 201925min
The Only New Business Indicator That Matters
Blair shares some new data (at the time he and David recorded this discussion in January of 2016) that points to the one variable that can predict the likelihood of a prospect hiring your firm.
9 Okt 201928min
Taking the Team Seriously
David wants to know if Blair thinks it's harder for creative firms to find great prospective clients, or great employees, as they unpack how to attract the right candidates using a "lead generation" p...
25 Sep 201934min
Top Ten New Business Development Myths
Blair is in the spotlight discussing some bad practices driven by assumptions he's seen his clients make over the past couple decades, a few of which are new to David. 10. Branding and Full Service Ad...
11 Sep 201934min
Six Staffing Blunders
Blair interviews David about six employee archetypes which can end up being big hiring mistakes for creative firms.
28 Aug 201931min
Making Adversarial Assumptions in the Sales Process
Blair has another podcast therapy session about "good clients vs. bad clients," as David tries to help him see procurement people as actual human beings who sometimes are just overwhelmed.
14 Aug 201935min
