Drapers Future of Fashion 23 - Ger Wright, managing director of sport, Frasers Group
Drapers Talks2 Aug 2023

Drapers Future of Fashion 23 - Ger Wright, managing director of sport, Frasers Group

Supercharging the next generation of British retail

Delving into the 360 elevation strategy that is driving the sports arm of Frasers Group into a new era - from shaping experience-led stores to building relationships with key brand partners that resonate with and inspire consumers.

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Episoder(58)

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Tips to scale engagement across multiple audiences

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Growing social commerce at Represent

Growing social commerce at Represent

Liam Shannon, head of marketing at Represent, shares the brand's journey through social commerce, including integrating TikTok Shop and livestreaming within its digital structure.

18 Aug 26min

How to align social media with the marketing mix

How to align social media with the marketing mix

Marketing and social media experts from Tala, FatFace and The Very Group discuss how they pair social media with marketing.

11 Aug 32min

How Topshop builds a social community

How Topshop builds a social community

Moses Rashid, global marketing director at Topshop and Topman, reveals how the brand is harnessing social media to align brand storytelling and build a loyal community.

31 Jul 28min

How Kurt Geiger leans on tech to build customer experience

How Kurt Geiger leans on tech to build customer experience

Adopting new tech has been crucial for Kurt Geiger to develop its customer experience. Gareth Rees-John, chief digital officer, reveals what this looks like at the footwear brand.

1 Jul 30min

JD’s tips to harness agentic AI

JD’s tips to harness agentic AI

Antonia Hansen, group director of product, and Neil Bradford, director of AI activation at JD Sports, review how the business is harnessing AI.

24 Jun 28min

Asos’ leapfrogging transformation strategy

Asos’ leapfrogging transformation strategy

Przemek Czarnecki, chief technology officer at Asos, unpicks what the etailer’s leapfrogging transformation strategy looks like.

17 Jun 26min

How Represent navigates AI

How Represent navigates AI

Represent chief digital officer Stefan Lewis and chief operating officer Tom Robinson are joined by Shopify customer success manager Adam Finan, as the trio discuss how to balance AI alongside human r...

10 Jun 30min

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