Let's Talk Loyalty16 Des 2020

#66: Loyalty Statistics & Loyalty Programme Performance in India - What Does Success Look Like

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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On World Statistics Day, a group of experienced loyalty marketers in India collated their favourite loyalty statistics to help define what success looks like for a loyalty programme in practise. Mala Raj is a seasoned loyalty consultant who detailed some broad yet useful benchmarks for what loyalty marketers should be considering a good or great result.

From member activity rates, to the lift in member value, potential reductions in member churn and overall program penetration, we showcase why and how loyalty can be held accountable to the business, ensuring both quantitative and qualitative measurements are considered.

Mala also highlights some unique approaches and challenges to building loyalty programmes in India and introduces us to some of the market leaders who each boast hundreds of millions of members.

Listen to this episode of Let's Talk Loyalty for some fascinating insights from another great global voice of loyalty.

Show Notes:

1) Mala Raj - Strategic Caravan, India

2) Adam Posner - Customer Loyalty & Loyalty Program Specialist

3) Flipkart - eCommerce Marketplace India

4) Brian Almeida - Founder Partner at Strategic Caravan

5) Loyalty Statistics - summary published by Mala Raj on World Statistics Day

6) Shoppers Stop Department Stores & First Citizen Loyalty Programme

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