#90: Subscription Innovation Driving Restaurant Loyalty in South Africa
Let's Talk Loyalty17 Mar 2021

#90: Subscription Innovation Driving Restaurant Loyalty in South Africa

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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With so many loyalty professionals considering the potential for a paid loyalty proposition (also known as a subscription-based loyalty programme), this show will answer so many questions.

Ros Netto has over a decade building and advising some of South Africa's top loyalty programmes and now she's delighting local consumers even more with the launch of South Africa's very first subscription programme in the restaurant/fast casual dining sector.

Ros shares the exciting journey so far for the Kauai loyalty programme - it's just eight weeks old yet driving great success and learnings already.

A truly inspiring success story - launched despite the additional challenges of Covid - both operationally and psychologically for consumers.

Show Notes:

1) Ros Netto: Customer, CRM & Loyalty Specialist at Real Foods Group

2) Bond Brand Loyalty - 2019 Report

3) Real Foods Group

4) Kauai Subscription Loyalty Programme

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