#117: Covid Drives Digital Transformation (Short Summary Show)

#117: Covid Drives Digital Transformation (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Download their 2026 research paper on Humanizing Loyalty here now.

The need for retailers to adopt digital technology was unexpectedly accelerated in March 2020 as the world locked down to safeguard public health amidst the global pandemic.

With convenience retail stores classified in many countries as an essential service, to supply gas and basic products for consumers, innovative solutions including contactless payments and the ability to pre-order and pre-pay for products became essential to build trust with customers, as the focus on long-term loyalty initiatives became a secondary concern.

This short show discusses some of the simple solutions available to retailers at this unprecedented time.

Show Notes:

1) Bob Stein

2) Liquid Barcodes

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