#273: eCommerce Leader Leverages Loyalty to Drive Commercial Success
Let's Talk Loyalty7 Sep 2022

#273: eCommerce Leader Leverages Loyalty to Drive Commercial Success

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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Adore Beauty is Australia's number one pure-play online beauty retailer and operates as a publicly listed company on the Australian Stock Exchange.

As Head of Loyalty and Retention at Adore Beauty, we are joined once again by Miranda Bliss, who describes herself as someone with “loyalty in her blood” and is incredibly proud to have designed and launched the first ever loyalty programme for Adore Beauty customers.

As the program continues to prove itself as a strategic pillar for the business and support its continued growth (despite the roller-coaster caused by the global pandemic), we were delighted to hear the latest benefits that the Adore Beauty team have launched for members of Adore Society, focusing on relevant, educational content as well as some luxury prizes for some extra inspiration.

Show Notes:

1.) Miranda Bliss, Head of Loyalty and Retention

2.) Adore Beauty

3.) Miranda's Pitch to the Australian Loyalty Association Board: ALA Young Members

4.) Adore Society

5.) Five keys to unlocking a successful loyalty program

6.) Beauty IQ

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