#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)
Let's Talk Loyalty6 Mar 2023

#349: Are Subscription based programs the future for loyalty ? (Short Summary Show)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

In this episode, Tom reviews the interview between Paula and Robbie Kellman Baxter, the world’s leading expert on subscription pricing and membership models.

Listen in to understand why program managers should consider offering subscriptions or paid for memberships to remain competitive.

Robbie is a bestselling author, speaker and consultant with more than twenty years of experience providing strategic business advice to major organizations including Netflix and other notable brands.

She is the author of The Membership Economy and The Forever Transaction and host of the podcast, Subscription Stories: True Tales from the Trenches.

Hosted by Tom Peace.

Show Notes :

1) Robbie Kellman Baxter

2) Website: robbiekellmanbaxter.com

3) The Membership Economy

4) The Forever Transaction

5) Subscription Stories: True Tales from the Trenches. - Podcast

6) #177: Subscription Programmes as a Must-Have Tool for Brand Success

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