Let's Talk Loyalty28 Mar 2023

#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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Today's episode of "Let's Talk Loyalty" is a fascinating conversation about the power of their loyalty to drive commercial value for one of the world’s leading hospitality groups – Accor.

Headquartered in France, the Accor Group operates over 5,400 hotels in 110 countries across 40 brands from luxury to economy, each with their own distinct personality, price point and brand promise.

As Accor brands, they can each access the ALL program, which combines compelling recognition and rewards for guests with their all-in-one booking platform.

ALL focuses on making life simple yet special, and in this episode, we were joined by Mehdi Hemici, Accor’s Chief Loyalty & Ecommerce Officer, to hear the incredible journey that the business has taken to truly deliver this industry-leading program.

As well as explaining their approach and his insights for the ALL program, Mehdi also shares their latest proposition – ALL PLUS which has just been launched in March 2023 – a subscription-based proposition which combines the power of rational value with extra peace of mind for guests.

Listen to enjoy this episode with Mehdi Hemici from Accor.

Hosted by Paula Thomas.

Show Notes:

1) Mehdi Hemici - Accor’s Chief Loyalty & E-commerce Officer

2) Accor Group

3) ALL - Accor Live Limitless

4) ALL Plus

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