Let's Talk Loyalty19 Jul 2023

#408: Emirates Launches "Skywards Everyday" and shares its Latest Success Driving Loyalty

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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Today’s episode features some incredibly exciting updates from the loyalty program I personally use most often, the award-winning Skywards program from Emirates Airlines.

Emirates is known and respected globally as one of the world’s best and fastest growing airlines, and its loyalty program, Skywards now recognizes and

rewards over 32 million members around the world!

Based in Dubai, the Emirates Group employs over 103,000 staff from more than 160 nationalities and in early May 2023, they reported their post-pandemic turnaround results, delivering their best ever profit of US$ 2.9 billion.

In today’s episode, I’m once again joined by Dr Nejib Ben-Kheder, Head of Emirates Skywards, who shares all their latest exciting news, including the

launch of Skywards Everyday proposition, which will be fascinating to anyone considering launching a card-linked concept for your own loyalty program.

Dr Nejib also explains how and why the value of the Skywards currency was recently adjusted, and how the program has managed to protect its most valuable members, while also reflecting the commercial needs of the airline.

Other exciting news you’ll hear today include Dr Nejib’s incredible statistics on their earn rates for airline versus non-airline activities, which proves how effectively Skywards is achieving its goal to become a truly global lifestyle loyalty program, rather than simply an airline frequent flyer program.

Hosted by Paula Thomas.

Show Notes:

1) Dr Nejib Ben-Kheder⁠, Head of Emirates Skywards

2) Emirates Airlines

3) Skywards program

4) Skywards Everyday

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