#456: Casey's Digital Transformation (and Pizza's) Driving Customer Loyalty and Retail Success
Let's Talk Loyalty9 Nov 2023

#456: Casey's Digital Transformation (and Pizza's) Driving Customer Loyalty and Retail Success

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode is also available in video format on www.Loyalty TV.

Today's episode features a loyal listener and friend of the show, Mike Templeton, Head of Digital at Casey’s.

Casey's is an award-winning convenience retail chain in the US, which has grown from its small-town origins in Iowa, to now operate the third largest convenience retail business and the 5th largest pizza chain in the country, with over 2,500 stores nationwide.

Mike shares the role of digital for Casey’s and some of the key principles for its success, as well as the latest important changes to the overall loyalty proposition for the seven million members of Casey’s Rewards.

He also shares how he thinks about evolving the program, given the endless opportunities and possibilities that exist to continually develop it in ways that can add complexity when most consumers really crave simplicity.

Listen to enjoy our conversation with Mike Templeton from Casey’s.

Show Notes:

1) Mike Templeton⁠

2) Casey's⁠

3) Casey’s Rewards⁠

4) Casey's Investor Deck

5) www.Loyalty TV⁠

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