#532: A List That is Rather ‘Rewarding’ for Your Members

#532: A List That is Rather ‘Rewarding’ for Your Members

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

--------------------------------

Aaron Dauphinee from the Loyalty Academy’s faculty is flying solo in this week's episode of the "Wiser Loyalty" podcast series while Bill Hanifin is flying homeward after being on assignment this week. This week’s podcast kicks-off a new month of constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108).

In this episode, Aaron sets the stage for the month at a 50K foot level by listing off a series of key considerations when designing your loyalty rewards strategy. Not all key considerations are revealed here but he provides a sound starting point with seven (7) constructs that shape the impact that your loyalty program has on members.

In the Wiser Loyalty series, Bill and Aaron draw a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation which is nearing on 1,000 individuals across 53 countries worldwide.

Show Notes:

1) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠⁠

2) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠⁠

3) ⁠⁠⁠⁠⁠⁠⁠The Wise Marketer

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Episoder(786)

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Beyond the Points: What Loyalty Really Means | The Nudge Lab (#785)

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Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

Best of the Back Catalogue | Creating Emotional Connections That Last (#784)

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Best of the Back Catalogue | Gamification and Loyalty Innovation at Dell (#782)

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23 Jun 1h 6min

Zeta Global: Turning Loyalty Data into a Growth Engine (#781)

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Best of the Back Catalogue | How Sky VIP Redefined Customer Loyalty (#780)

AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

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Inside Hyatt's Loyalty Strategy: Why Care Creates Customer Advocacy(#779)

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AI platforms are changing how customers discover brands.Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.Sign up for their live session at loyaltyins...

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Best of the Back Catalogue | ebookers Bonus+ Rewards Programme (#778)

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