Let's Talk Loyalty25 Mar 2025

Will Points-based Currency Potentially Usurp Cash as King? (654)

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

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This episode features one of our industry's well known loyalty leaders when it comes to loyalty finance and loyalty strategy, Evert de Boer.

Evert is the Managing Partner at On Point Loyalty, a global advisory firm exclusively niche to loyalty finance and strategy.

He is the CEO at Fidivo, which has built the first off-the-shelf loyalty program financial tool analysis.

Evert shares an executive style summary of his second published book "Loyalty Programs and the Currency Effect" and his perspective on loyalty in the travel sector, particularly given his expertise in aviation.

The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™. This episode is hosted by Aaron Dauphinee.

Show Notes:

1) Evert de Boer

2) On Point Loyalty

3) Fidivo

4) Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points - By Evert de Boer & Xiao Yao Chin

5) A Perfect Spy: A Novel

6) Connemara: A Novel

7) German Summer Book (but only available in Dutch)

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This episode is sponsored by Phaedon.

Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com

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