Fidelización a escala global en hotelería: el caso MeliáRewards (Spanish Episode) #698

Fidelización a escala global en hotelería: el caso MeliáRewards (Spanish Episode) #698

AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.

En el nuevo episodio de Let’s Talk Loyalty en Español conversé con María Romero Panizo, de MeliáRewards (Hoteles Meliá). Hablamos de cómo está diseñado el programa, cómo se opera en la red global de hoteles, y del rol de la data y del apoyo C-level para convertir la lealtad en una verdadera palanca de negocio. En este episodio:

· La estructura de MeliáRewards y sus pilares.

· Cómo escalar la operación del programa a nivel mundial sin perder cercanía con el huésped.

· La data como base para personalizar, medir y decidir.

· Por qué el patrocinio del C-suite puede marcar la diferencia entre “un programa más” y una estrategia de crecimiento.

Hosted by Alex Saul

Show Notes:

1) María Romero Panizo

2) MeliáRewards

3) Start with Why . Simon Sinek

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

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