Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti

Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti

The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake and made the adjustment.

Back in February, 2019 American Express and Rakuten announced a partnership which will allowed new users of the platform to earn American Express Membership Rewards points instead of cash back for affiliate link purchases. Now, as of October 31st, Rakuten is expanding that offer to all current members of its shopping ranks.

“We know our Card Members want more ways to earn more points with the brands they love,” says Chris Cracchiolo, Senior Vice President, Global Membership Rewards & Loyalty Benefits at American Express. “We are excited to expand our relationship with Rakuten to offer our shared customers and new customer segments more opportunities to earn Membership Rewards points than ever before.”

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Episoder(117)

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Bu...

25 Aug 202338min

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski.  Dan is the co-Founder of the award winning Gaming company,...

17 Jul 202331min

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Welcome loyal listeners to another episode of The Loyalty Minute. This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affili...

8 Des 202222min

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino. John is the owner and founder of the innovative marketing c...

16 Sep 202231min

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a travel an...

25 Aug 202225min

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with mo...

4 Jul 202224min

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Verizon’s...

30 Jun 202221min

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serving as...

27 Jun 202223min

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