Episode 44 - How to Beat 50% of Your Competitors in the Customer Loyalty Arena

Episode 44 - How to Beat 50% of Your Competitors in the Customer Loyalty Arena

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena

We now have enormous access to customer data at our fingertips – yet 80% of data is “dark and untouched,” and is never actually used to make improvements to CX and earn loyalty.

“If a company can’t access their own customer data, record behavior, analyze purchase history and access all information in a single repository, then we (airlines) can’t even get close to attaining customer-centricity,” asserts Christina Heggie , Investment Principal at JetBlue Technology Ventures, on the loyalty challenge.

Studies suggest that 91% of brands agree that personal data is critical to the customer journey – yet only 51% are confident in their ability to serve a data-driven customer experience. Indeed, 50% of organizations admit that their back office is siloed and unable to support a seamless digital flow. That’s half of your competitors.

To learn more about this topic and other great customer loyalty insights, please visit theloyaltyminute.com Enjoy!

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Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

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Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

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Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

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Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

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Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

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Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

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