Episode 50 - How To Distinguish Transactional Customer Relationship From An Emotional One

Episode 50 - How To Distinguish Transactional Customer Relationship From An Emotional One

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one?

In a report titled, “Loyalty That Lasts” published jointly by Cheetah Digital and CMO Council the bring an important aspect of customer behavior to light: emotional loyalty. What is the intention behind your customer interactions? Is it just to make a sale? Or to establish a lasting bond—a bond that is not “predicated on savings, rewards or promotions”?

The expert commentary by Judd Marcello of Cheetah Digital delves into the foundational elements of emotional loyalty (affinity, alignment and trust), emphasizes the complexity involved in achieving it and outlines the benefits for both brands and customers. Executive perspectives from senior marketers explore how loyalty is redefined from the customer’s perspective and shows that proper, consistent and reciprocal use of customer voice can help progress from transactional to emotional loyalty.

Based on insights from 170 senior marketers, the report indicates a fundamental disconnect between the two...

For a link to the full report, and other great customer loyalty insights, please visit theloyaltyminute.com Enjoy!

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Episoder(117)

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Episode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing Group

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Bu...

25 Aug 202338min

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Episode 118 (Interview) with Dan Kustelski - Co-Founder of Chalkline

Welcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski.  Dan is the co-Founder of the award winning Gaming company,...

17 Jul 202331min

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Episode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDER

Welcome loyal listeners to another episode of The Loyalty Minute. This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affili...

8 Des 202222min

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Episode 115 - (Interview) with John Bertino - Owner and Founder of The Agency Guide

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino. John is the owner and founder of the innovative marketing c...

16 Sep 202231min

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Episode 114 - (Interview) With Nick Ewen - Director of Content for The Points Guy

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a travel an...

25 Aug 202225min

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Episode 113 - (Interview) with Kate DiLeo - Brand Architect and Author

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with mo...

4 Jul 202224min

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Episode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for Verizon

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Verizon’s...

30 Jun 202221min

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Episode 111 - (Interview) With Prashant Fuloria - CEO of Fundbox

Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serving as...

27 Jun 202223min

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