The Loyalty Minute9 Mar 2020

Episode 53 - The Failure To Communicate

What we have here, is failure to communicate.

That is one of my favorite lines from any movie. That movie of course is Cool Hand Luke. And if you’ve never seen it, please stop listening to this podcast immediately and go watch it now… Go ahead, I’ll wait...

Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the difference between information and communication.

Sydney J. Harris and American journalist who wrote for the Chicago Daily News and then the Chicago Sun Times summed it up the best saying that “The two words ‘information’ and ‘communication’ are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.”

Words are a commodity. We all use them daily, so it is easy to forget that there is often a huge difference between providing information and communicating a strong message.

While information serves to keep people updated, its purpose is functional and does not inspire or lead to engagement, adoption or customer loyalty. here

Communication, on the other hand, can make all the difference in how employees, partners and customers view your brand. However, for a message to be effective and persuasive, its purpose must have little to do with your company and everything to do with your audience. Its reach must extend way beyond a single department and needs to permeate every facet of your organization on the inside if its true external purpose is to be achieved.

To learn more about the difference between information and communication, and to uncover other great customer loyalty insights, please visit theloyaltyminute.com Enjoy!

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