Liquid Barcodes Loyalty Podcast10 Jan 2021

#57: Circle K Car Wash Subscription Concept Proves Commercially Compelling

Circle K is one of the world's most respected retail brands, operating gas stations, convenience stores and also the world's largest car wash network with over 2,750 locations across Europe and North America.

This podcast discusses Circle K's latest innovation in their car wash category and showcases the power of their car wash subscription program to drive both margin and volume.

The case study highlights the strategic insights that led to Circle K becoming one of the first car wash operators to adopt the subscription model in multiple markets, including products for individual consumers, corporate customers and families.

Liquid Barcodes is proud to be supporting this exciting innovation in the car wash business, so listen to this episode of our Live Loyalty podcast to understand the challenges & insights from this case study that explains the power of subscription programs to create "extreme loyalty".

Show Notes:

1) Loyalty article - Circle K Car Wash Subscription Concept Proves Commercially Compelling

2) Lars Hecht - Global Lead, Car Wash Category Director at Circle K

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(63)

#64: Pret Bets on Subscriptions

Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. It's "...

28 Feb 20215min

#63: Super Sabrura Sushi

This audio article introduces the exciting loyalty programme for sushi lovers in Norway. Sabrura Sushi has created a community of loyal customers it calls "goldfish". Its programme includes an app to...

21 Feb 20217min

#62: Croatia’s New Concept

MOL Group is a leading international integrated oil company in Central Eastern Europe, with nearly 2,000 retail fuel stations in thirty countries. It's also the region’s largest coffee retailer and is...

14 Feb 20217min

#61: Cheesy or Charming? Coalition Loyalty Concept in Hong Kong

Yuu Rewards is an innovative coalition loyalty programme launched in Hong Kong in July 2020. This audio article describes how the programme works and why it's proving so popular, ranging from its ext...

7 Feb 20217min

#60: Empowering Generosity

Loyalty programmes are evolving dramatically as members increasingly prefer to engage with brands with a purpose and are not just focused on profit. This article discusses one way that un-spent loyal...

31 Jan 20216min

#59: Simply Nothing Like Nespresso

Nespresso was first created by Nestle as a coffee brand for hotels and restaurants, and it nearly failed. It quickly pivoted to focus on coffee-loving consumers and its popularity exploded, becoming ...

24 Jan 20218min

#58: Subscribe and Save on Fuel

As one of the most exciting concepts emerging in convenience retail, subscription programs offer retailers the potential to drive even greater loyalty with consumers. Racetrac Rewards is one of the f...

17 Jan 20216min