I shrunk Britain’s #1 bread. Did anyone notice?
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...
11 Nov 202422min
Can I persuade 20 strangers to listen to Nudge?
Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...
4 Nov 202431min
Lessons from the longest study on human happiness
What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...
28 Okt 202432min
Is the “godfather of influence” still relevant?
Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate wh...
21 Okt 202439min
Did Nintendo Brain Training make me smarter?
I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on N...
14 Okt 202437min
Everything I know about creativity is false
This advice has changed the way I work. Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one stud...
7 Okt 202431min
This professor increased my sales by 6x
Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me. Danny’s webpage at Lehigh: https://busin...
30 Sep 202428min
This is why your boss makes bad hires
Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I expl...
23 Sep 202419min
