Marina and Ricardo Larroudé (Larroudé) on Innovative D2C Models, Betting on Brazil and Trading in the 9-to-5

Marina and Ricardo Larroudé (Larroudé) on Innovative D2C Models, Betting on Brazil and Trading in the 9-to-5

When the world shut down, Marina and Ricardo Larroudé hit go. Out of their Manhattan apartment, the former Teen Vogue fashion director and her financier husband built Larroudé—a shoe brand that went from zero to millions in sales in just a few years. In this episode, Sammi dives into how they turned job loss into rocket fuel, built their own factory in Brazil, and reinvented the luxury e-commerce playbook with a direct-to-demand model that’s shaking up the mid-tier market. The Larroudés also talk about the wild world of RTV (return to vendor), the innovative way they’re using pre-orders to keep prices low, and why they’re bullish on Brazil. Follow Sammi on Instagram Subscribe to the Social Currency newsletter Follow Larroudé Check out the Candy Pratts Price collab 00:00 Marina and Ricardo Larroudé’s Social Currency 02:05 Losing Their Jobs and Starting a Shoe Brand 04:47 Making Product Development Personal 08:48 Quality and Customer Satisfaction in D2C 13:05 Bootstrapping Then Friends and Family Rounds 27:28 Wholesale Pre-Payment Financing Strategies 29:21 The Wild World of Return to Vendor (RTV) 36:11 Being Bullish on Brazil 39:49 The Innovative “Direct-to-Demand” Model 43:34 Defining the Mid-Tier Shoe Market 51:11 Managing High Return Rates in the Shoe Industry 53:04 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(129)

 Saul Cohen (Sammi’s Husband) on Marriage to a Creator, AI Agents for Wall Street and Raising $12.5 Million

Saul Cohen (Sammi’s Husband) on Marriage to a Creator, AI Agents for Wall Street and Raising $12.5 Million

He’s been the most requested guest in Sammi’s DMs… and he also happens to be her husband. Today, Sammi sits down with Saul Cohen, co-founder and CEO of Clifton AI and the third Cohen to ever appear o...

27 Okt 49min

 Mary Holland Nader (Mary & Pip) on Fintech Fundraising, Reality TV and Shame-Free Money

Mary Holland Nader (Mary & Pip) on Fintech Fundraising, Reality TV and Shame-Free Money

Mary Holland Nader spent five years managing money for ultra-high-net-worth clients at Deutsche Bank. Then she quit to film a reality show with her three sisters… and pitched a fintech company on came...

20 Okt 1h 4min

Alpha School: Two-Hour Learning, the $150K Founders School and the Future of AI Education

Alpha School: Two-Hour Learning, the $150K Founders School and the Future of AI Education

What if kids could finish a full day of academics in just two hours? That’s the promise behind Alpha School, the AI-powered private school claiming its students learn 2.6 times faster than their peers...

13 Okt 20min

Natalie Holloway (Bala) on Bootstrapping, Shark Tank and Dupe Culture

Natalie Holloway (Bala) on Bootstrapping, Shark Tank and Dupe Culture

Bala started with $5,000, a sketch and a yoga class that wasn't hard enough. Today, the brand behind the bangles on every workout influencer's wrists is growing 50% year over year with just 12 full-ti...

6 Okt 58min

 Peloton:  First Profit, the Spotify Deal and Why the Stock Still Fell

Peloton: First Profit, the Spotify Deal and Why the Stock Still Fell

For the first time in its history as a public company, Peloton turned a profit. After years of billion-dollar losses, the fitness brand posted $63 million in net income this fiscal year. Just three ye...

29 Sep 15min

Evan Spiegel (Snap) on AR Glasses, Getting Copied by Big Tech and the Social Media Age-Gating Debate

Evan Spiegel (Snap) on AR Glasses, Getting Copied by Big Tech and the Social Media Age-Gating Debate

Nearly a billion people open Snapchat every month, and almost half a billion use it every single day. Fifteen years after Evan Spiegel and his co-founders launched the app, formerly known as Peekaboo,...

22 Sep 52min

 Jim McKelvey (Square) on Beating Amazon, The Innovation Stack and Fixing FDA Drug Trials

Jim McKelvey (Square) on Beating Amazon, The Innovation Stack and Fixing FDA Drug Trials

How does a scrappy startup beat Amazon when Amazon copies your product, undercuts your price and slaps its own name on it? According to Square co-founder Jim McKelvey, you don't. Except, once in a whi...

15 Sep 1h 7min

 Van Leeuwen vs. Rebel: The $24 Million Ice Cream Copycat Lawsuit

Van Leeuwen vs. Rebel: The $24 Million Ice Cream Copycat Lawsuit

A federal judge just ordered an ice cream company to hand over nearly $24 million because their pint looked a little too much like someone else's. Today, Sammi breaks down the case of Van Leeuwen ver...

9 Sep 14min

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