S5 Episode 59: Mastering Sales Through Storytelling - Carmen Sederino's Guide for Coaches and Leaders
The Coaching Inn12 Nov 2025

S5 Episode 59: Mastering Sales Through Storytelling - Carmen Sederino's Guide for Coaches and Leaders

Carmen Sederino joins Claire Pedrick to share her journey from a shy child to someone who trains leaders to do brilliant keynotes. This episode is for you if you’re thinking about how you use storytelling in spoken and written word. Hear about her own career shift from a corporate role to founding Illuminated Story, where she helps leaders and professionals enhance their public speaking skills through staging.

  • Storytelling can transform both the audience and the storyteller.
  • Public speaking is a skill anyone can learn.
  • Theatrical elements enhance public speaking.
  • Pauses in speech can create impact.
  • Tailor your energy to the audience size.
  • Sales and coaching require different approaches.
  • Your story is your unique selling point.
  • Filming yourself can improve public speaking skills.

Check out

https://www.youtube.com/@illuminatedstory1665

https://www.instagram.com/illuminatedstory/

https://illuminatedstory.com/

Contact:

Further Information:

  • Subscribe or follow The Coaching Inn on your podcast platform or our YouTube Channel to hear or see new episodes as they drop.
  • Find out more about 3D Coaching and get new ideas and offers in our weekly email.

Coming Up:

  • Quiet Catalyst - Embracing Introversion
  • And watch out for an episode in December : The Power of Eldership in Coaching with Bob Singha

Keywords:

Carmen Sederino, storytelling, public speaking, leadership, transformation, stage performance, corporate career, Illuminated Story, theatrical elements, audience engagement, personal growth, professional development, communication skills, keynote speaking, public speaking tips, storytelling techniques, leadership coaching, presentation skills, audience connection, storytelling power

We love having a variety of guests join us! Please remember that inviting someone to participate does not mean we necessarily endorse their views or opinions. We believe in open conversation and sharing different perspectives.

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