Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience
The CMO Podcast12 Nov 2025

Nicholas Berglund (Life Time) | Reimagining Fitness as a Luxury Wellness Experience

A repeated theme on this show is the goal of a well-lived life, and one of the ways Jim aims to live well is through working out. Moving your body, building strength, and finding balance are essential to living fully.

Our guest this week on The CMO Podcast is helping millions of people do exactly that through one of the most ambitious brand transformations in the industry.

Nicholas “Nic” Berglund is the Senior Vice President and Chief Creative Officer of Life Time, the company redefining what it means to be a fitness brand. Under Nic’s creative leadership, Life Time has evolved from a gym chain into a “luxury wellness country club,” with more than 225 destinations across North America and a market cap near $3 billion. Before joining Life Time, Nic shaped campaigns for major brands like Cadillac, PepsiCo, and Gap, and even launched his own wellness venture.

So tune in for our final episode captured at the Best Buy Studios, where Jim chats with a creative leader who starts the day off with a good workout.

---

This week's episode is brought to you by Best Buy Ads.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episoder(419)

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky (E*TRADE) | Investing In Brand Storytelling

Andrea Zaretsky is the Chief Marketing Officer & Managing Director for E*TRADE, the popular website and app that allows people to trade financial assets including stock, futures, mutual funds and much...

24 Mar 202152min

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett (IHG) | Hospitality In 2021 & Beyond

Claire Bennett is the Global Chief Customer Officer at IHG Hotels and Resorts, a hospitality company with almost 6,000 hotels across nearly 100 countries. IHG owns several brands, including Holiday In...

17 Mar 202152min

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila (Emory University) | Marketing is a Team Sport

Omar Rodriguez Vila has a PhD in Marketing from the Goizueta Business School at Emory College where he currently teaches marketing. Omar is the second professional educator/lecturer on The CMO podcast...

10 Mar 202154min

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl (GM) | The Importance of a Narrative

Deborah Wahl is the Global CMO at General Motors. Previously, Deborah has held the role of CMO at companies like McDonald's, Chrysler, and Lexus (just to name a few). Now, as the CMO of General Motors...

3 Mar 202155min

Prosperity Through Purpose | TikTok

Prosperity Through Purpose | TikTok

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million ac...

1 Mar 202140min

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott ov...

24 Feb 20211h 6min

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as S...

17 Feb 202155min

Superbowl LV Marketing Roundtable Discussion

Superbowl LV Marketing Roundtable Discussion

The biggest day in advertising just passed, and on this special episode of the CMO Podcast, we are recapping it. This episode was recorded in front of a virtual audience with marketing executives from...

10 Feb 20211h 11min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
e24-podden
pengepodden-2
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
livet-pa-veien-med-jan-erik-larssen
finansredaksjonen
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
rss-markedspuls-2
rss-sunn-okonomi
rss-pa-konto
liberal-halvtime
stockup