E139: The future is members only fashion brands.
Operators12 Nov 2025

E139: The future is members only fashion brands.

Jon Buscemi joins the podcast to discuss his journey from trend forecasting at DC Shoes to founding his iconic luxury sneaker brand. He shares the inside story of selling his brand to private equity and how their strategy to create an attainable luxury diffusion line was the "kiss of death", violating the rules of luxury pricing. Buscemi argues that fashion's monoculture is dead, replaced by micro-communities, and that social media has killed the discovery aspect of fashion. He details how his new members-only golf brand Redan, is built on scarcity and community, predicting that this "members-only" model is the future trend for fashion.


Chapters:

00:00:00 - Introduction

00:03:31 - The $1000 Sneaker

00:18:00 - From DC Shoes to Tribal Fashion Trends

00:33:17 - Selling to Private Equity

00:45:14 - Networking, Signaling, & The "Members-Only" Brand

00:59:11 - Can a Monoculture Brand Still Be Built Today?


Powered By:

Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.


Northbeam.

https://www.northbeam.io/


Postscript.

https://postscript.io/


Richpanel.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc


Saras.

https://bit.ly/9OP-Ytdesc


Subscribe to The Marketing Operators Podcast here:

https://www.youtube.com/@MarketingOperators


Subscribe to The Finance Operators here:

https://www.youtube.com/@FinanceOperatorsFOPS


Sign up to the 9 Operators newsletter here: https://9operators.com/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(191)

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

How a $1.5B Pet Brand Wins at Ecommerce Marketing: Whisker’s CEO

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

18 Jun 1h 35min

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

How Ridge’s Annual Revenue Hit +$250M & Sean Became a Dad

What does Ridge’s annual revenue growth 2025–2026 look like when you launch three new categories at once? Sean Frank (CEO, Ridge) joins Matt Bertulli (CEO, Pela Case & Lomi) and Mike Beckham (CEO, Sim...

17 Jun 1h 8min

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

How to Pick a 3PL Without Getting Burned: Red Flags, Green Flags

Is owning your own warehouse worth the headache? Or is it a siren song that will slow your growth? Matt Bertulli (CEO, Pela Case and Lomi), Mike Beckham (CEO, Simple Modern), and Curtis Matsko (CEO, P...

10 Jun 1h 14min

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

From $10K Losses a Day to an L Catterton Deal: Zach Stuck’s Full Story

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

4 Jun 1h 29min

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

How Incrementality Cuts Waste + What and Where to Test in Ecommerce

Is your incrementality testing giving you accurate data or are you burning budget on a broken signal? Austin Harrison (CEO, Northbeam) joins Sean Frank (CEO, Ridge) and Katy Mimari (CEO, Caden Lane) t...

3 Jun 1h 12min

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

How Ecommerce CEOs Actually Pay Themselves (Real Answers)

“The obtaining of money is a lot easier than stewarding that money well.” Sean Frank (CEO, Ridge), Mike Beckham (CEO, Simple Modern), and Matt Bertulli (CEO, Pela Case & Lomi) dig into one of the most...

27 Mai 1h 5min

How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

How Tim Doyle Built Eucalyptus to $450M in ARR & Sold It for $1.15B

Operators Titans is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or,...

21 Mai 1h 40min

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

How to Hire the 5 Ecommerce Roles That Will Make or Break Your Brand

“The right person does nothing but print money.” Sean Frank, Matt Bertulli, Curtis Matsko, and Katy Mimari get into a heated debate on the hardest roles to hire in ecommerce. Nobody agrees. And that’s...

20 Mai 1h 7min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
rss-skravla-gar
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
finansredaksjonen
lederpodden
pengesnakk
utbytte
okonomiamatorene
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
liberal-halvtime
tid-er-penger-en-podcast-med-peter-warren
rss-kron-podden