Customizing AI for Your Business is Crucial But It Isn't Hard

Customizing AI for Your Business is Crucial But It Isn't Hard

Everyone's talking about AI like it's plug-and-play. Spoiler: it's not.
In this episode, Rob digs into why Big Tech's billions in AI R&D haven't yet turned into matching revenue — and what that means for the rest of us. The truth? The real business wins don't come from off-the-shelf models; they come from smart customization.
Rob breaks down the "magic Lego brick" approach that separates hype from practical reality, showing how everyday tools like Power BI and Power Automate can connect to AI in surprisingly simple (and powerful) ways. He also revisits Bill Krolicki's "Vendor Bot" example to prove that you don't need to be a researcher or a billionaire to make AI deliver real results.
If you've ever opened ChatGPT, asked it to "optimize operations," and gotten nowhere — this one's for you.

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Episoder(241)

What is "Botsitting?" (plus: Data Agents Continue to Blow Our Minds)

What is "Botsitting?" (plus: Data Agents Continue to Blow Our Minds)

There's a new word for what your team is doing with the AI you bought them. You're not going to love it. "Botsitting." Babysitting, but for bots. Journalists are suddenly all over it, and not one of t...

18 Aug 38min

Power BI Veterans React to the Fair Game AI Book

Power BI Veterans React to the Fair Game AI Book

For most of tech history, the new thing belonged to the new people. Then AI showed up and ruined a perfectly good pattern. Because the smartest model on the planet can know darn near everything and st...

12 Aug 1h 24min

The Crafter's Edge with Pedro Rossello

The Crafter's Edge with Pedro Rossello

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4 Aug 1h 24min

Everyone's Priority. Nobody's Job

Everyone's Priority. Nobody's Job

AI headlines have already moved on to the deep end. Most businesses haven't. Every week brings another headline about what's next for AI. Build your own model. Train your own LLM. Customize everything...

14 Jul 32min

The End of All You Can Eat AI

The End of All You Can Eat AI

For about two years, we've all been reaching for the biggest hammer on the wall because someone else was paying for the nails. If you were on a subscription, you grabbed the biggest, baddest model on ...

30 Jun 24min

Waiting Worked...Until AI

Waiting Worked...Until AI

For years, Rob had a pretty good system. When a new technology showed up, he didn't immediately declare it the next big thing. He wanted to understand why it mattered first. Sometimes that meant jumpi...

23 Jun 15min

Why Bigger AI Isn't Always Better

Why Bigger AI Isn't Always Better

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16 Jun 29min

What Happens After the AI Works?

What Happens After the AI Works?

For the past few years, the conversation around AI has focused on the technology. Which model is best. Which tools to use. How fast everything is changing. But once you start building with it, a diffe...

9 Jun 35min

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