42. OFFBounds Markets | Sharon Gai: "Commerce in China feels a lot more entertainment oriented versus America"
OFFBounds Retail29 Okt 2024

42. OFFBounds Markets | Sharon Gai: "Commerce in China feels a lot more entertainment oriented versus America"

In this eye-opening episode, host Paula Macaggi, founder of OFFBounds, sits down with renowned retail expert, author, and former Alibaba executive, Sharon Gai, to uncover the unique dynamics shaping commerce in China. As Paula prepares for her first trip to Shanghai, they talk about what Western consumers can expect from China’s advanced e-commerce landscape, from AI-powered shopping to experiential dining and the game-changing super app, WeChat. Sharon, author of E-Commerce Reimagined, shares insights from her time at Alibaba and explores emerging trends like live commerce, drone delivery, and the cultural nuances that drive rapid innovation in Chinese retail.

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Studio: Lobi Studio
Production: Paula Macaggi
Edition: Bicho de Goiaba
Research: Lia Cabrini
Design: Gabriel Fischer


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Sponsored by VTEX

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Episoder(130)

124. Scanteak's CEO, Jamie Lim: "AI should be part of the process, not the purpose."

124. Scanteak's CEO, Jamie Lim: "AI should be part of the process, not the purpose."

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123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

Convenience retail is evolving beyond speed and accessibility. In this episode of OFFBounds, Paula Macaggi sits down with Anushree Khosla, Managing Director of 7-Eleven Singapore, to explore how one o...

6 Jul 30min

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

Recorded at NRF APAC in Singapore, Paula Macaggi sits down with Alex Lawson, Head of Strategy & Media at The Warehouse Group, one of the largest retailers in New Zealand, operating more than 160 store...

23 Jun 29min

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

In this episode of OFFBounds, Paula Macaggi goes to Singapore for NRF APAC 2026 and sits down with Delphine Dultzin, CEO and Co-Founder of OnTheList, to explore a retail challenge that rarely gets dis...

16 Jun 26min

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and ...

9 Jun 46min

119. Brandon Rael's Insights on Agentic Commerce

119. Brandon Rael's Insights on Agentic Commerce

When ChatGPT launched, most retailers focused on chatbots and customer service. Today, the conversation is much bigger. AI agents are beginning to influence how consumers discover products, compare op...

2 Jun 37min

118. Retail Trends 2026

118. Retail Trends 2026

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27 Mai 20min

117. We Turned OFFBounds Into an AI-Powered Newsroom

117. We Turned OFFBounds Into an AI-Powered Newsroom

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13 Mai 17min

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