67. Selfridges' CTO, Ross Beaumont: “If you don’t notice the tech, that means it’s working.”
OFFBounds Retail29 Apr 2025

67. Selfridges' CTO, Ross Beaumont: “If you don’t notice the tech, that means it’s working.”

Step inside the yellow-bag world of Selfridges as host Paula Macaggi sits down with CTO Ross Beaumont to reveal how a 1906 department store stays at the cutting edge of luxury retail: from “Selfridges Unlocked” keys that trade spend for once-in-a-lifetime experiences, to ReSelfridges buy-back tech fuelling a circular economy, to AI that augments—never replaces—the human touch that turns shoppers into “Very Selfridges People.”

Ross lifts the curtain on juggling million-square-foot store ops with next-day delivery, building product-led teams that fail fast but protect customer data, and he explains why he believes Selfridges is less a shop than a cultural destination. Tune in for candid leadership lessons, backstage innovation stories, and proof that confetti cannons, skateboard parks, and Rihanna collabs coexist with rock-solid engineering.


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Episoder(130)

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120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

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119. Brandon Rael's Insights on Agentic Commerce

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