91. (Trends) Kidulting, Experiences and Storytelling: A Revisit to Build-a-Bear's Growth
OFFBounds Retail14 Okt 2025

91. (Trends) Kidulting, Experiences and Storytelling: A Revisit to Build-a-Bear's Growth

Build-A-Bear Workshop turned birthday rituals and heart ceremonies into a growth engine, with its stock up about 1,900 percent in five years and domestic store traffic up 3 percent while the national benchmark fell. Paula revisits her conversation with CTO Dara Meath to unpack the experience-first model, the rapid 18-month digital sprint from mobile POS to 2D/3D visualization, and the rise of the “kidult” that powers higher-value collecting and gifting. From clever social drops like the Fruit Stand to a culture that “sells stories, not items,” this episode breaks down how emotion, omnichannel execution, and brand discipline translate into real results. Listen for takeaways any retailer can apply.

Check my interview with Dara Meath here
See Build-a-Bear Workshop (BBW) latest results here
Visit the Bear Cave and get a CaBEARnet

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Episoder(129)

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123. 7-Eleven Singapore's Managing Director, Anushree Khosla: "We don't just want to be a convenience store. We want to be a place of discovery."

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122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

122. Warehouse Group's Head of Strategy and Media: "The future of retail media is audience-first, not retailer-first."

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121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

121. OnTheList's CEO, Delphine Dultzin: "Even with AI, you can never predict 100% what customers will want."

In this episode of OFFBounds, Paula Macaggi goes to Singapore for NRF APAC 2026 and sits down with Delphine Dultzin, CEO and Co-Founder of OnTheList, to explore a retail challenge that rarely gets dis...

16 Jun 26min

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and ...

9 Jun 46min

119. Brandon Rael's Insights on Agentic Commerce

119. Brandon Rael's Insights on Agentic Commerce

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118. Retail Trends 2026

118. Retail Trends 2026

Retail is entering a new era where technology is becoming invisible and human connection is becoming more valuable than ever. In this solo episode of OFFBounds, Paula Macaggi breaks down five major tr...

27 Mai 20min

117. We Turned OFFBounds Into an AI-Powered Newsroom

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116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”

116. American Golf's CEO, Nigel Oddy: “Be clear on the vision. Keep it simple.”

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