How to Build a Go-To-Market Strategy That Scales in Private Equity

How to Build a Go-To-Market Strategy That Scales in Private Equity

Guest: Brian Gustason, Operating Partner at Craig Group Host: Alex Rawlings, Founder of Raw Selection 🔍 Episode Summary: In this episode, Brian Gustason shares practical insights on building scalable go-to-market (GTM) strategies for lower-middle-market, PE-backed companies. With over 25 years of operating and advisory experience, Brian explains how to move beyond traditional, backward-looking due diligence and implement forward-focused GTM strategies across marketing, sales, and customer su...

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Episoder(225)

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

The REAL Cost of Fear, Ego and Slow Decisions in Private Equity

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Lesley Thomas, founder of the Money Confidence Academy, about how financial pressure, fear, and ego can affect value creation w...

18 Aug 27min

How Private Equity Firms Can Build a Scalable Go-to-Market Engine

How Private Equity Firms Can Build a Scalable Go-to-Market Engine

In this episode of The Private Equity Podcast, Alex Rawlings is joined for a second time by Brian Gustason, Fractional Operating Partner at BG Operating Advisors. Brian explains why many lower-middle-...

11 Aug 28min

Secondaries Are No Longer a Liquidity Tool. They’re a Private Equity Strategy with Adrian Siew, Rothschild & Co

Secondaries Are No Longer a Liquidity Tool. They’re a Private Equity Strategy with Adrian Siew, Rothschild & Co

In this episode of The Private Equity Podcast, Alex Rawlings is joined by Adrian Siew, Managing Director at Rothschild & Co and co-leader of its GP Solutions practice. Adrian explains why continuation...

4 Aug 16min

How a PE-Backed CRO Drove 4x Revenue Growth

How a PE-Backed CRO Drove 4x Revenue Growth

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Adam Crandall, Chief Revenue Officer at Addtronics, a private equity-backed platform of robotics and automation companies. Adam...

28 Jul 21min

Building Professional Services Firms for Growth: Private Equity, Acquisitions and AI

Building Professional Services Firms for Growth: Private Equity, Acquisitions and AI

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Zachary Darrow, Chief Executive of Darrow Everett and leader of the firm’s Private Equity and Securities Practice Group. Zachar...

21 Jul 29min

How the Best Companies Design and Deploy a Scalable Sales Engine

How the Best Companies Design and Deploy a Scalable Sales Engine

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Bill Bell, Fractional Chief Revenue Officer at Chief Outsiders, about building a repeatable sales engine that drives organic gr...

14 Jul 19min

How Private Equity Is Investing in Founder-Led Software Businesses

How Private Equity Is Investing in Founder-Led Software Businesses

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Bobby Ocampo and Sheldon Lewis, co-founders and managing partners of Blueprint Equity. Following the successful close of Bluepr...

7 Jul 24min

Insights into the Private Equity Lower-Middle Market

Insights into the Private Equity Lower-Middle Market

In this episode of The Private Equity Podcast, Alex Rawlings speaks with Paul Isaac, Managing Partner of Isaac Management LLC, about investing in lower-middle-market businesses through a permanent-cap...

30 Jun 29min

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