Brandy18 Nov 2025

Netflix House: Turning IP Into Experiences

Netflix is turning hit shows into real-world experiences, but is it right?

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Netflix just opened Netflix House, a multi-level immersive experience where fans can step into real-world versions of their favorite shows like Squid Games, Stranger Things, and more. It’s bold. It’s ambitious. It’s a big bet on the experience economy.

But… Reilly isn’t sold.

In this debate-style episode of Brandy, Reilly Newman and Scott Saunders unpack the strategy behind Netflix House and they don’t see it the same way. Scott sees potential. Reilly sees misalignment. Together, they explore what Netflix is trying to achieve, what makes an experience truly meaningful, and why some IP translates beautifully to the real world… while other IP falls flat.

They also zoom out to discuss what this shift means for small businesses, especially those who think immersive experiences are only for massive brands with massive budgets. (Spoiler: they aren’t.)

Why Netflix is expanding into the experience economy—and whether it’s smart

• The difference between immersive and gimmicky brand experiences

• The psychology of “living inside a story” and how it shapes customer loyalty

• Reilly and Scott’s opposing viewpoints and what founders should take from both

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

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