IDS Podcast9 Sep 2025

Jennifer McGraw on Getting Designers Published & Building Authority Through PR

In the season two finale of the IDS Podcast, host Brian Berkowitz sits down with Jennifer McGraw, a Long Island-based publicist specializing in PR for interior designers. With a background rooted in luxury home marketing, Jennifer shares her journey into this niche and how she helps designers get featured in top publications, land product collaborations, and even secure book deals. The episode dives deep into the value of PR, exploring how being published differs from simply posting on social media—and why it holds significantly more weight in establishing industry authority.

Jennifer outlines the four essential boxes designers must check for publication: standout design, professional photography, expert styling, and a compelling story. She and Brian also explore common mistakes designers make when trying to DIY their PR, emphasizing the importance of properly packaging submissions and understanding editorial timelines and exclusivity rules. They also discuss the rise of room roundups and how these online features can boost visibility and social growth.

Whether you're an emerging designer or a seasoned pro, this episode offers crucial insights into the publishing process and how to leverage it to elevate your brand.

You can learn more about our host Brian Berkowitz:

Brian's Website: https://www.brianberkowitzphoto.com

Brian's Instagram: https://www.instagram.com/brianberko

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Episoder(26)

IDS Podcast S3E6: Swatched — Inside Long Island's Biggest Design Gala

This one's all about Swatched, IDS Long Island's design competition and gala that only rolls around every other year — and this fall marks the eighth one. Brian sits down with the two co-chairs runnin...

8 Sep 30min

IDS Podcast S3E5: Infinity Drain and the Case for American-Made Design

Ever notice how shower drains went from an afterthought to an actual design feature over the last decade? This episode digs into why. Brian sits down with Mike Rizzuto, National Technical Sales at Inf...

1 Sep 38min

IDS Podcast S3E3: Styling a Room for the Camera with Jamie of JBT Designs

There's a strange math in the design world: eight months to a few years building a room, one afternoon to shoot it, and then those photos represent your work for the next five or ten years. That's exa...

25 Aug 32min

IDS Podcast S3E3: Designing Hope at the Stony Brook Ronald McDonald House

On this episode of the IDS Podcast, I sat down with Jennifer Nicholson, Chief Operating Officer of Ronald McDonald House Charities New York Metro, to talk about a project that means a lot to our IDS L...

18 Aug 39min

IDS Podcast S3E1: Inside a Trade-Only Showroom & Building a Design School with Sal Campitiello

This week Brian sits down with Sal Campitiello of East End Interiors, a name just about every designer on Long Island already knows. Sal is past president of the IDS Long Island chapter and has also s...

11 Aug 38min

IDS Podcast S3E1: Inside IDS National with Joe Calise

Joe Calise is back on the IDS Podcast — and this time we're not talking smart home systems. Joe first joined me in Season 1 to talk about Sights and Sounds, his home integration business, but this epi...

4 Aug 39min

The Next Wave: Young Professionals Transforming Design

In this episode of the IDS Podcast, host Brian Berkowitz sits down with three rising voices in the interior design industry—Joey from Sights N Sounds, Jessica from Country Carpet, and Hailey from Elem...

2 Sep 202543min