Ozempic Wars | The Hundred-Year Duel | 1
Business Wars19 Nov 2025

Ozempic Wars | The Hundred-Year Duel | 1

When pharmaceutical giant Novo Nordisk developed a new medication for type 2 diabetes, they noticed that a welcome side effect was a small amount of weight loss. They had no idea that their new diabetes medication was about to become a multibillion-dollar weight loss drug. But they had no sooner launched this game-changing drug, then competitors swooped in to knock Novo Nordisk off its throne.

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Episoder(677)

Vaccine Wars | Trials and Tribulations | 5

Vaccine Wars | Trials and Tribulations | 5

It’s fall 2020 and the world’s waiting for the first results from the vaccine trials.But as the moment of truth nears, the pressure on the vaccine makers intensifies.And while AstraZeneca and Johnson ...

3 Mai 202127min

Vaccine Wars | Warp Speed | 4

Vaccine Wars | Warp Speed | 4

It’s summer 2020 and with Covid infections surging across America, the Trump administration’s ready to spend billions to get a vaccine fast.For vaccine makers — who face the enormous costs of rapidly ...

28 Apr 202126min

Vaccine Wars | Long Shot | 3

Vaccine Wars | Long Shot | 3

It’s February 2020 and drugmaker Moderna’s sprinting ahead – its Covid vaccine is already poised to enter human trials.But Moderna and its rivals know plenty of vaccines never make it out of trials al...

26 Apr 202127min

Vaccine Wars | The Hype Cycle | 2

Vaccine Wars | The Hype Cycle | 2

It’s 25 years before the pandemic and at the University of Pennsylvania a Hungarian biochemist is fighting a one-woman campaign to figure out how to create mRNA vaccines.But no one wants to fund her r...

21 Apr 202128min

Vaccine Wars | This is Not a Drill | 1

Vaccine Wars | This is Not a Drill | 1

It’s early January 2020, and a mysterious new virus is overtaking the city of Wuhan, China.At first the outbreak barely makes the news, but as the threat comes into focus, scientists spring into actio...

19 Apr 202126min

KFC vs Chick-fil-A | The Fried Chicken Future | 7

KFC vs Chick-fil-A | The Fried Chicken Future | 7

After decades in KFC’s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between...

14 Apr 202123min

David Brown on The Art of Business Wars | 7

David Brown on The Art of Business Wars | 7

Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discu...

13 Apr 202123min

KFC vs Chick-fil-A | Sandwichmania | 6

KFC vs Chick-fil-A | Sandwichmania | 6

It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivat...

12 Apr 202122min

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