Craft Beer Professionals19 Nov 2025

Marketing Rules for Every Beverage Product You Sell

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and marketing of all your brands, alcoholic beer as well as non-alc, spirits and hemp-derived beverage products.

Key Objectives:

Know what is considered an advertisement and the “Golden Rule” to avoid most TTB/FTC concerns.
Advertising alcoholic beverage brands and what rules/regulations you are required to follow, including social media and print
Understand how the rules/regulations may or may not change if you are advertising a spirit, non-alc or hemp derived product?
Understand where some companies selling only non-alc beer and/or hemp-derived products have more flexibility than you do as a producer of alcoholic beverages.
How to get the influencers that you work with to understand all of this, or at least what they need to know to keep you from getting into trouble

Shana Metzger, Senior Counsel at Barnes Beverage Group, provides strategic counsel on the full spectrum of commercial operations, from crafting distribution, sales, and expansion strategies to negotiating complex agreements.

Shana excels in drafting and managing distribution contracts, alternating proprietorships, and other key commercial arrangements, in both traditional and emerging beverage sectors. Beyond commercial work, she advises clients on labor and employment issues as well as intellectual property matters, ensuring comprehensive support for client businesses.

Join us in person for CBP Connects New Orleans

December 8–10, 2025

It’s never been more important to connect: https://cbpconnects.com/

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