Escaping the Tyranny of Targets: From Performative Metrics to Real Sustainability Impact

Escaping the Tyranny of Targets: From Performative Metrics to Real Sustainability Impact

In this conversation, Radhika Dutt discusses thecomplexities of achieving sustainability goals, particularly the concept of old is nuanced and often involves gaining buy-in for initiatives that lead to larger goals. Dutt likens the process to solving puzzles, where each solved puzzle unlocks the nextchallenge, highlighting the importance of long-term thinking and outcomes over mere outputs.

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Go to SustainabilityTransformations.com for the sustainability strategic briefs, frameworks, and audit tools to help you drive real transformation.

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Guest speaker

Radhika Dutt – Author of Radical ProductThinking, Advisor to Monetary Authority of Singapore

Contact: www.linkedin.com/in/radhika-dutt/, her book: https://www.amazon.co.uk/Radical-Product-Thinking-Mindset-Innovating/dp/1523093315

Takeaways

Progress might actually mean I finally now have buy-in fromthis initiative.

It's sort of this long haul. It's not a sprint.

Thinking about output versus outcomes isn't alwayseffective.

Constantly thinking about what exactly is this next puzzleis crucial.

I think of it more in terms of like gaming.

Each time you solve the puzzle, you go on to the biggerpuzzle.

Unlock the next puzzle to get to net zero.

Achieving net zero has so much more nuance to it.

This is a long-term journey, not a quick fix.

Sustainability is a constant marathon.

Chapters

00:00 Introduction to Sustainability Transformations

01:40 The Tyranny of Targets

05:32 Examples of Performative Results

09:56 Alternatives to Target Setting

16:00 Puzzle Setting and Solving Framework

20:03 OHLs: Objectives, Hypotheses, and Learnings

22:30 Outputs vs. Outcomes in Sustainability

25:52 Redesigning Executive Metrics

29:43 Defining a Clear Vision for Sustainability

31:41 The Journey of Writing a Book

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