Marketing Momentum: SEO vs AEO is NOT a Debate
GEO, AEO, AI Search. The labels may keep changing, but the fundamentals haven't. In this video, Lance breaks down why answer engine optimization isn't a new game and what actually drives visibility ...
29 Apr 3min
Free Marketing Event in Grand Rapids — AI Search Decoded
If you've spent any time trying to figure out how to show up in AI search, you know how exhausting it is. That's why we've done the research for you. AI Search Decoded (Free Event) 📆 May 20 🕐 4-6 ...
23 Apr 58s
Marketing Momentum: Use AI to Diagnose an SEO Collapse
When traffic drops, don't just guess why. In this episode, Lance walks through a workflow using SEMrush and Claude that used to take days of manual work from a qualified SEO expert and now takes under...
22 Apr 2min
Marketing Momentum in a Minute: Stop Publishing Good Enough Content
Good enough doesn't rank, and it never will. In this episode, Lance breaks down why most teams have a standards problem rather than a content problem, and what to do about it. You will hear a simple ...
15 Apr 2min
Marketing Momentum: How to Turn Sales Questions Into Your Best Website Content
Your sales team is sitting on a content gold mine. They may not even realize. In this episode, Lance breaks down why your website should be answering sales questions before your salesperson ever has t...
8 Apr 4min
Marketing Momentum: March Madness and AI Scoring
The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI a...
1 Apr 3min
Marketing Momentum in a Minute: Why Your Title Tags Are Costing You Clicks
Most teams treat title tags like a one-time SEO checkbox. Write them once, move on, never look back. They are still a ranking factor. They are the first thing someone sees in search. And you only get ...
25 Mar 3min
Filling the Pipeline and the Truck with Great Lakes Landscape Supply
What fills your pipeline is just as important as what fills your truck. In this episode, Avalanche Creative's founder, Lance Beaudry, and Sales & Marketing Lead, Keelie, sit down with Hallie Cook from...
19 Mar 53min
