eCommerce MasterPlan24 Nov 2025

What Would You Do as Head of eCommerce tasked with massively improving operational efficiency? – with Jaime Hill

In this WWYD episode, eCommerce Director Jaime Hill – whose career spans Monsoon, FatFace, Jack Wills, Oak Furnitureland, Hurtigruten, and more – joins host Chloe Thomas to share how she’d approach one of the biggest challenges facing eCommerce leaders today.

Jaime dives into where to start, how to prioritise quick wins vs. long-term impact, and why real efficiency begins with your people, not your processes.

Expect practical ideas, real-world examples, and plenty of inspiration for anyone trying to do more with less.

Hit PLAY to hear:

🎯 How Jaime would tackle a “make us more efficient” brief as Head of eCommerce
🧠 Why your team (not your tech stack) is the first place to look for efficiency gains
💸 Smart ways to shift ad spend between SEO, paid search, and social without hurting results
⚙️ How a 2-week payments project boosted conversions in Germany by 35%
🤝 The simple cross-team conversations that can save you time, money, and stress
🌱 A quick sustainability win: the one website check that can cut your carbon footprint

Key timestamps to dive straight in:

[04:59] Streamlining Operations and Team Efficiency

[06:47] Team Optimization and Process Review

[13:09] Prioritizing Efficiency in Evolving Industries

[14:15] Optimizing Spend and Data Accuracy

[19:58] Improving Processes Through Experimentation

[21:44] Breaking Silos Through Communication

[23:31] Listen to Jaime’s Top Tips!

Full episode notes here: https://ecmp.info/570

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