Build a Career Brand That Opens Doors with Kate Wade of Get Her Hired

Whether you’re in corporate aiming for your next big role or an entrepreneur looking to attract higher-value opportunities, this episode gives you the clarity and strategy to move forward.

I’m joined by my friend and career strategist Kate Wade, founder of Get Her Hired, who brings her signature mix of humor, candor, and deeply practical insight.

Together, we unpack why talented women get stuck, how to craft a powerful career narrative, and what it really takes to position yourself for bigger stages, promotions, clients, and visibility.

Kate and I talk about:

• Why being “good at everything” keeps women from advancing
• The difference between features and benefits in your career story
• How to find the throughline in your background and experiences
• The hidden ways women make themselves indispensable — and how it backfires
• What recruiters say is actually happening in the job market
• How to have career-advancing and opportunity-advancing conversations
• What AI can help you with in résumé writing — and what it definitely can’t
• The problem with AI-written speaker applications (and why they all sound the same)
• Kate’s new résumé course Hit Send — with a generous discount for listeners

Links:

Show notes at https://www.speakingyourbrand.com/452/

Kate’s website: https://getherhired.com/

Get Kate’s new course “Hit Send”: https://getherhired.com/hitsend/

• Save 60% with the coupon code “SpeakingYourBrand”

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Apply for our Thought Leader Academy = https://www.speakingyourbrand.com/academy/

Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Kate Wade = https://www.linkedin.com/in/katewade-getherhired/

Related Podcast Episodes:

• Episode 424: Evolving Your Brand is a Must: How to Align Who You Are, Even the Messy Parts
• Episode 436: Turn Your Stories Into Impactful Messages: Live Signature Talks from TLA Grads
• Episode 439: From Engineer to Inspiring Speaker: Finding Your Authentic Speaking Style

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable