The Most Important Element of App Store Optimization (ASO Keyword Research)

The Most Important Element of App Store Optimization (ASO Keyword Research)

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, from November 24 to 30, get 50% off any plan, for any period — at http://bit.ly/49y6rEP

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Episoder(975)

My Favorite Subject Line Formula for PR

My Favorite Subject Line Formula for PR

Are you looking to get PR for your app launch? Well, you're going to discover my all-time favorite and most effective subject line formula to help you get press. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/fe2zWVVaE5Y

16 Mai 20185min

649: How to Decrease Your Uninstall Rate with Kara Dake

649: How to Decrease Your Uninstall Rate with Kara Dake

Today's guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person's name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid. Kara Dake is the VP Growth & Partnerships at CleverTap.

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648: “Success” as an Indie with Rylan Evans

648: “Success” as an Indie with Rylan Evans

Today's guest is a self-taught independent iOS developer who has seen some major wins with his first few apps. You will discover how changing his screenshots led to a significant increase in downloads, the websites he used to learn how to code and finally what "success" really means in life. Rylan Evans is an independent iOS developer.

10 Mai 201831min

647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

647: Meet the Founder with 3 Weather Apps in the Top 100 with Suraj Hemnani

Today's guest is the founder of a company with 3 popular apps within the top 100 of the weather category. You will discover how native ads are generating the majority of their revenues, how they partnered with influencers such as the Grumpy Cat and how they doubled their organic downloads with ASO. Suraj Hemnani is the Co-Founder at Weather Creative Inc.

8 Mai 201832min

Do I Need a Social Media Presence for an App Launch?

Do I Need a Social Media Presence for an App Launch?

Do you need a social media presence on all the social media networks like Twitter, Instagram, Facebook and Snapchat for your app launch? Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/ryluRt9TPBM

7 Mai 20185min

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

646: How to Get More Downloads for a Music Streaming App with Issac Grunwald

Coming up is a coaching call with the creator a Jewish music streaming where you will discover how to find new keywords for a niche app, how to optimize your app title and subtitle and finally my favorite growth hack for a subscription app. Issac Grunwald is the Co-Founder of ShiraLi.

3 Mai 201816min

645: Influencer Marketing & User Acquisition with Chen Wang

645: Influencer Marketing & User Acquisition with Chen Wang

Coming up is a presentation from our App Masters Connect event in Santa Monica where Chen Wang, CTO at Boost Insider, will share how to choose the right influencers, why focusing on YouTube subscriber numbers is misleading and what type of content works best. Chen Wang is the CTO at Boost Insider.

1 Mai 201832min

Pre Launch App Marketing: Why you should do it?

Pre Launch App Marketing: Why you should do it?

Coming up I'm going to share the importance of a soft-launch strategy and why it should be a part of your marketing plan. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/mCtZ48C5OlI

30 Apr 20188min

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