How Often Should You Run Experiments? | Ep. #650

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Run Experiments? [00:39] Eric thinks you should be running experiments every single week. [00:55] For Eric’s site, they run experiments on the site itself and the business. [01:05] They use North Star to run these experiments and Eric loves the Leaderboard function. [01:45] The more experiments you run, the better off you are. [01:52] However, it’s hard to run experiments when you don’t have enough traffic. [02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions. [02:28] A micro conversion could be someone going to your checkout page. [02:36] A macro conversion could be more sales in general. [03:00] If you’re a small business, it’s ok to track micro conversions only. [03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use Similar Web, SEMRush, and AHREFS. [04:15] Managing Oneself is a short booklet that talks about the importance of feedback analysis. [05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up. [05:36] Make sure to break down the experiments to focus on tiny aspects of your business. [06:28] Running experiments over time lets you see what your strengths and weaknesses are. [06:44] That’s all for today! [06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.