Why We Don't Blog Daily (and You Shouldn't Either)  | Ep. #698

In episode #698, Eric and Neil discuss why daily blogging is unnecessary. Tune in to hear what pace at which you should be producing content. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Don't Blog Daily (and You Shouldn't Either) [00:36] Neil used to blog seven times per day as an experiment. [00:55] It got him a ton of traffic, but he burnt out working at that pace. [01:15] HubSpot gets a ton of traffic and posts multiple articles on a daily basis, but they are able to keep that pace. [01:40] If you want to scale up and generate more traffic, blog every single day. [01:52] If you’re in the B2B world, don’t blog every day. It’s unnecessary. [02:13] The Kleiner-Perkins Internet Trends report comes out every year. [02:35] It is a popular guide that serves a huge community. [02:50] If you want high-quality leads, don’t blog every day. Write content that shows off how smart you are and what you have to offer. [03:15] Techcrunch is no longer the end-all, be-all that it used to be. [04:05] When you are starting out, doing one really good piece per week or month will do the trick. [04:25] Eric and Neil record three times every two months and record in batches of 20. This gives them a lot of shows in advance. [04:55] This helps them stay top-of-mind and provide high-quality content. [05:15] If you can’t provide value, don’t blog or podcast. [05:45] Everything has been done to death, which is why blogging is a hard game. [05:59] That’s all for today! [06:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.